Marketing Strategy

How well are your products and services positioned in the market? Are you relentlessly targeting the right segments of customers? Are you getting the most out of your existing customers? Are they loyal to you? Are you ruthlessly defending your profit pool against competitors?

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The Ripples Group can help you:

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• Conduct market and customer research

• Segment customers in actionable dimensions

• Test price elasticity

• Evaluate positioning options

We will take all the steps to streamline your marketing strategy in full alignment with your business goals.